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0 min read Tomken Vet Case Study

252K

Total Clicks

1$

Average CPC

136K

Local Users Reached

76K

Social Media Engagements

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Services We Used

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Pay Per Click (PPC)

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Social Media

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Content Marketing

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Graphic Designing

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Web Development

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Project Overview

A leading veterinary clinic in Mississauga laid its first brick in January 2025, they partnered with Silver Ant Marketing to build a digital presence as solid as their foundation. Our team provided SEO, social media management, content marketing, and graphic design support to improve brand recognition. By creating educational content and engaging visuals, we boosted Tomken Vet’s online presence and helped position them as a reliable and caring choice for pet healthcare in Brampton. Within six months, we delivered a 66% increase in monthly conversions, with impressive Cost Per Conversion of just $1.18, and generated a steady pipeline of 150+ qualified leads per month, driven by precise local targeting, high-converting landing pages, and continuous campaign optimization. Day one to fully booked, this is the impact Silver Ant delivers. 

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The Execution

At Tomken Vet, we focused on amplifying their digital footprint from the ground up. Silver Ant Marketing handled everything from strategic ad placements to branded visuals—ensuring their veterinary services reached pet owners across Brampton and beyond.

01

PPC Advertising

We ran highly targeted pay-per-click ad campaigns that brought measurable results. With the right keywords and smart audience targeting, we helped drive traffic & grow their local client base.

02

Social Media

By developing a friendly, informative tone, we built a consistent brand presence across social channels; keeping pet owners engaged, informed, and connected to their local vet.

03

Content Creation

We produced educational and pet-centric content that reflected the clinic’s values and services, building trust with pet parents while also improving visibility.

04

Graphic Design

Our creative team delivered custom graphics, promotional banners, and on-brand visuals that elevated Tomken Vet’s professional image both online and in print.

05

Web Development

We redesigned and optimized Tomken Vet’s website to be mobile-friendly, easy to navigate, and SEO-ready, creating a seamless online experience that encouraged visitors to book appointments and learn more about their services.

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Web Development

We built Tomken Vet’s website from the ground up, creating a modern, mobile-friendly design that makes finding information and booking appointments effortless. Every element, from the layout to the navigation, was tailored for pet owners, ensuring a smooth, user-friendly experience. The site also incorporated fast load speeds, secure functionality, and a clean aesthetic that reflects the clinic’s professionalism. This not only improved their online presence but also gave them a strong digital foundation to grow their client base.

PPC Campaigns

We created goal-driven PPC campaigns for Tomken Vet that targeted pet owners in the Brampton area. From keyword research to ad copywriting and bid strategies, our campaigns were built to drive qualified traffic and appointment bookings. These efforts brought in a measurable increase in phone calls and form submissions, all while keeping cost per lead low. Tomken Vet now reaches the right audience at the right time, without wasting ad spend. By partnering with us in January 2025, Tomken Vet saw significant growth in just six months. Monthly conversions rose by 66%, increasing from 94 to 156, while Cost Per Conversion dropped by 22%. Our local targeting strategies, landing page optimizations, and continuous campaign refinements helped maintain steady click-through volume as the average CPC decreased from $1.21 to $1.18. These improvements not only boosted appointment bookings but also delivered stronger marketing ROI for the clinic.
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0 $

434 K

Conversions

7 K

Cost per Conversion

Content Marketing

To boost visibility and trust, we developed informative web content that highlights Tomken Vet’s wide range of services. Each page was created with pet owners in mind — simple, friendly, and focused on answers. The content also followed SEO best practices to ensure discoverability in local search results. This not only helped new clients find Tomken Vet online, but it also positioned the clinic as a reliable resource for pet care information.

Graphic Designing

From digital banners to in-clinic posters and social media visuals, our design work brought Tomken Vet’s brand to life. We made sure every graphic was warm, inviting, and aligned with the veterinary clinic’s professional yet approachable image. Custom icons, consistent colors, and pet-themed elements helped them stand out both online and offline. The result? A cohesive brand identity that pet owners instantly recognize and trust.

Social Media

We created engaging, informative, and pet-friendly content for Tomken Vet’s social media. By combining health tips, promotions, pet features, and seasonal posts, we helped them build a consistent online presence and connect with their community. The content not only reflected the clinic’s care-driven personality but also encouraged shares, comments, and real interactions. Today, their social media isn’t just active — it’s part of how they build trust with local pet parents.

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