Expand Beyond Google with Microsoft Ads

Tap into a high-intent, lower-competition audience through Microsoft Ads across Bing, Yahoo, and partner networks—managed by our expert PPC team.

Schedule a Microsoft Ads Strategy Call

Reach More Customers with Bing’s Growing Audience

Google may dominate search, but Bing (via Microsoft Ads) still accounts for a sizable chunk of high-quality traffic—especially on desktop and voice-enabled devices. Silver Ant Marketing helps you leverage this underused channel to diversify your PPC strategy, reduce CPCs, and attract valuable customers with less competition.

Why Microsoft Ads Should Be in Your PPC Mix

High-Intent Traffic

Reach users ready to take action.

Users on Bing often convert at higher rates, making it a valuable channel—especially for B2B and local services. Tap into this high-intent audience to drive more qualified leads and boost ROI.

Lower CPCs

Get more clicks without breaking the bank

Enjoy lower competition and more cost-effective advertising by targeting underutilized platforms. Reach high-quality audiences at a lower cost while maximizing your return on ad spend.

Audience Expansion

Connect beyond Google—expand your reach

Bing powers search functionality across major Microsoft platforms, including Outlook, Microsoft Edge, LinkedIn, and various voice assistants like Cortana and Alexa. This wide integration gives your ads enhanced reach, connecting you with users across multiple touchpoints where they’re already engaged.

Efficient Import

Switch platforms without starting from scratch

We can seamlessly migrate your existing Google Ads campaigns to Bing, making the transition smooth and hassle-free. Our team ensures your current ad structure, targeting, and performance insights are preserved and optimized for the Bing platform.

What’s Included in Our Bing Ads Management

Google Ads Campaign Import & Optimization

Bing-Specific Keyword & Audience Adjustments

Ad Copy Customization for Bing Search Users

Device, Time, and Location Targeting

Performance Monitoring & Conversion Tracking

Bid Strategy Optimization

Monthly Campaign Insights & Recommendations

How We Optimize Your Microsoft Ads for Success

Step 1

Audit or Import

We either build from scratch or import & refine your Google campaigns.

Step 2

Bing Optimization

Tailor keyword match types, targeting, and bids for Bing’s ecosystem.

Step 3

Ad Copy Tweaks

Adjust tone, extensions, and structure for Microsoft Ads preferences.

Step 4

Launch & Track

Set up conversion goals and monitor all activity via Bing Ads dashboard.

Step 5

Improve & Scale

Test, iterate, and grow reach with continuous refinement.

Client Spotlight: 40% Lower CPC with Microsoft Ads

A legal services client shifted a portion of their PPC budget to Bing. In 60 days, they achieved similar lead volume to Google—with a 40% lower cost-per-click and less ad fatigue.

Google Reviews

Clutch Reviews

We Know Bing — So You Don’t Have to

Your Questions Answered

Frequently Asked Questions

What are Microsoft Bing Ads services?

Microsoft Bing Ads services offer paid advertising on Bing and its partner networks, helping you reach users beyond Google with precision-targeted ads.

How are Bing Ads different from Google Ads?

Bing Ads often have lower competition, reduced cost-per-click, and access to an older, high-intent audience not always found on Google.

Why choose Silver Ant for Bing Ads services?

Like silver ants, we move with precision, Silver Ant crafts Bing Ads strategies using advanced data analysis and real-time optimization for top-tier results.

Can Bing Ads generate quality leads?

Yes, with proper targeting and strategy, Bing Ads can deliver high-converting traffic from users with strong purchase intent.

How does Silver Ant ensure Bing Ads success?

Silver Ant blends A/B testing, geo-targeting, and smart bidding to fine-tune Bing campaigns and maximize return on every advertising dollar.

Unlock Lower CPCs with Microsoft Ads

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